Here is a scenario to consider. Say you sent out a direct mail letter and 95% of the people who received it opened it and read it within 5 minutes. And say that those who responded to the letter did so in about 90 seconds. So what would you do? My guess is you’d be … [Read more…]
One of the key features of successful lead generation is the ability to target the right audience at the right time. And the savvy internet marketer is always on the lookout for tools that can help them sift easily through information on social media and unearth real prospects. One such feature is Twitter advanced search. If you are … [Read more…]
Trust is undeniably the most valuable aspect in a relationship. A blog or company site that’s trusted will receive more visitors, build an audience faster, develop a brand and possibly become more profitable. But trust has to be earned. Those running their own blog might benefit from projecting a persona that people can relate to and by giving a … [Read more…]
Every brand that succeeds on social media gets two aspects of the activity right – authenticity and a consistent voice. If done right, in time, the audience begins to recognize the brand’s voice as authentic, one which often influences the opinion of people and drives action. Thought leadership on social media is a very big … [Read more…]
As most businesses and marketers are well aware, successful digital marketing is heavily reliant on social media engagement. Social media is not just a forum for marketing, it also acts as an extension of your business and it’s culture. Regardless of the social media platform you opt to use, it is important to consider when … [Read more…]
Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons to do so. Below you’ll learn about the seven of the most incredible mobile marketing stats and the implications they hold for your business. 1. Google has predicted that mobile searches … [Read more…]
There are as many dead blogs on the internet as there are stars in the Milky Way, maybe more. Is your blog one such dormant entity that once throbbed with life? You can have those days back again. This is the best time there’s ever been to be a blogger. If you already run a … [Read more…]
Social media marketing holds a special allure for startups; it is definitely a vehicle to propel your new business forward fast, gain momentum, and then maintain and build on that momentum. However; social media has to be done right and in order to execute it properly you have to begin strong; know what to do … [Read more…]
Social media offers diverse benefits for business owners. The evolution of different social media platforms such as Twitter, Facebook, and LinkedIn has meant that you need to be aware of general as well as channel-specific hacks to fulfill your social media marketing objectives. Here are 5 social media hacks that will enable you to save … [Read more…]
Rignite Review: Social media has evolved into far more than just a platform for keeping in touch with friends. Businesses across all industries are now using social media to engage and grow their customer base. Deploying and managing social media campaigns are often easier said than done, however. Many businesses continue to struggle with the … [Read more…]