Every social media campaign consists of multiple smaller social media moments. Each moment is a distinct story and represents a unique chance to go beyond your evergreen content to map to a specific goal, metric or desired outcome. For example, if your campaign centers on a social media contest, then the launch of the contest, … [Read more…]
Rignite Review: Social media has evolved into far more than just a platform for keeping in touch with friends. Businesses across all industries are now using social media to engage and grow their customer base. Deploying and managing social media campaigns are often easier said than done, however. Many businesses continue to struggle with the … [Read more…]