Here is a scenario to consider. Say you sent out a direct mail letter and 95% of the people who received it opened it and read it within 5 minutes. And say that those who responded to the letter did so in about 90 seconds. So what would you do? My guess is you’d be … [Read more…]
Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons to do so. Below you’ll learn about the seven of the most incredible mobile marketing stats and the implications they hold for your business. 1. Google has predicted that mobile searches … [Read more…]
A mobile site cannot be as large as a traditional website. Okay, not exactly a startling insight. But what is surprising is how few businesses actually think through the implications of that fact. So how do you figure out what belongs on your mobile site and what doesn’t? The very best place to start is … [Read more…]
Imagine for a moment what business owners just 20 years ago would say if they were told they could send out targeted advertisements to a device that people held in their hands almost all day long. What if you took it one step further and told them it would even be possible to send a … [Read more…]