Every brand that succeeds on social media gets two aspects of the activity right – authenticity and a consistent voice. If done right, in time, the audience begins to recognize the brand’s voice as authentic, one which often influences the opinion of people and drives action. Thought leadership on social media is a very big … [Read more…]
As most businesses and marketers are well aware, successful digital marketing is heavily reliant on social media engagement. Social media is not just a forum for marketing, it also acts as an extension of your business and it’s culture. Regardless of the social media platform you opt to use, it is important to consider when … [Read more…]
Rignite Review: Social media has evolved into far more than just a platform for keeping in touch with friends. Businesses across all industries are now using social media to engage and grow their customer base. Deploying and managing social media campaigns are often easier said than done, however. Many businesses continue to struggle with the … [Read more…]
Social media is not solely about making a direct conversion, but it does play a key role in the sales funnel. As such, it should be properly tracked to ensure that conversions are occurring as a result of social efforts. Social media is all about building relationships, developing bonds, and influencing customer conversions—and if you’re … [Read more…]
Twitter is perhaps unique among all social media platforms in that it is most suited to mobile traffic. Indeed, it generates maximum revenue from mobile and tablet traffic. That apart, it has been growing at a phenomenal rate with close to 60 million tweets going out each day. If you are not already earnestly trying … [Read more…]