The importance of customer retention in today’s highly competitive business environment cannot be denied. While it is always essential to bring new customers onboard, smart brands also realize how vital it is to retain current customers. If you attract new customers and lose them later, your brand will actually lose money. When you add in the … [Read more…]
Love it or hate it, Twitter has become the new “word of mouth” and has given customers a whole new level of power. Simply by posting a comment on Twitter, customer opinion can now reach thousands (if not hundreds of thousands) of people in the space of minutes. Unfortunately, if that comment is negative, the more … [Read more…]
Businesses today spend a tremendous amount of time and resources trying to attract new prospects and converting them into paying customers. While it is certainly important to bring in new business, if you do not also spend time retaining your current customers, you could see your business experience declines in revenue, reputation, and growth. The … [Read more…]
Every social media campaign consists of multiple smaller social media moments. Each moment is a distinct story and represents a unique chance to go beyond your evergreen content to map to a specific goal, metric or desired outcome. For example, if your campaign centers on a social media contest, then the launch of the contest, … [Read more…]
The ABC show Shark Tank features aspiring entrepreneurs making business presentations to a panel of wealthy potential investors. Have you seen it? If not, you’re missing out on the opportunity to learn how to market your brand from self-made multi-millionaire and billionaire tycoons. One of the Sharks is Kevin O’Leary, a venture capitalist – also known … [Read more…]
Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign. Developing your Twitter Presence Twitter can provide your brand with a number of different benefits, … [Read more…]
The best social media campaigns are often those that are the most creative. At the end of the day, the ones that surprise you are the ones you will share repeatedly. Creativity leads to surprise/delight which leads to sharing. So the question that arises is how does one create the social media campaigns that are … [Read more…]
Closely watching, the commercials would have you believe that Potato Chips are a food group. They are made from vegetables after all, as a potato can officially be called a vegetable even if it’s a stretch. Just like this stretching of real truth, there are many marketing myths for entrepreneurs that fall into the gray … [Read more…]
A prime time Super Bowl spot and an aggressive digital campaign is probably the kind of marketing push you’d expect to see from beer, snack food and luxury cars, but fresh produce? Yet, during the second quarter of Super Bowl XLIX, there was Avocados From Mexico among the big brand heavyweights, aiming to own guacamole … [Read more…]
The goal of every startup is to grow as big as possible as quickly as possible. Although there are a variety of methods for driving fast growth, some of the most successful startups across the globe have leveraged the power of growth hacking. Such startups include Dropbox, Craigslist, Quora, Airbnb, and even the mighty Facebook. … [Read more…]