The best social media campaigns are often those that are the most creative. At the end of the day, the ones that surprise you are the ones you will share repeatedly. Creativity leads to surprise/delight which leads to sharing. So the question that arises is how does one create the social media campaigns that are … [Read more…]
Many small business owners simultaneously know about–and are confused about–social media. They know that having a strong and current presence on social media platforms is good for business: That social media can drive sales, win customers, spark repeat business and fuel other things owners need to rev up and keep running. But which social media … [Read more…]
Every brand that succeeds on social media gets two aspects of the activity right – authenticity and a consistent voice. If done right, in time, the audience begins to recognize the brand’s voice as authentic, one which often influences the opinion of people and drives action. Thought leadership on social media is a very big … [Read more…]
Ready to ramp up your efforts on Pinterest? Here are the no-fail guidelines to become a real “pinner.” Rule 1: Keep your boards in order. A common mistake is to dump all your content onto one board. Instead, use different boards to break down content in a way that makes sense. This is a way … [Read more…]