Do you have your game plan ready for a mobile first search era? If not, you could quickly find your brand falling behind the competition. According to a report released by eMarketer, a rapidly evolving mobile trend can result in mobile advertising spend increase to twice that of desktop within two years. By 2019, mobile … [Read more…]
According to a study conducted by Flurry, a mobile analytics firm, 86 percent of consumer time on a mobile device in the United States is spent on apps rather than on browsers. Of course, it is a well-known fact that mobile usage has far outpaced desktop usage, but this latest research now confirms that mobile … [Read more…]
Although mobile marketing and the ad technology that accompanies it have grown by leaps and bounds, there is still a lot of unrealized potential. Currently, the only truly mobile-focused ad technology is location-based targeting. All other methods are simply smaller versions of mobile marketing methods originally designed for the desktop. Given the unique focus of … [Read more…]
The world of mobile marketing and commerce saw a number of important achievements in 2014. Among the most important of these milestones was mobile commerce outpacing desktop e-commerce. Mobile Marketing Magazine reports that mobile advertising grew at a rate six times faster than that of global desktop marketing. 2014 also gave birth to multiple new … [Read more…]
Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. While mobile marketing can include a variety of aspects, ultimately it means that users are able to enjoy a completely optimized, seamless experience on all their devices. Basically, anything that a … [Read more…]
Mobile marketing is no longer a trend of the future. It has now become the present. CMO reports that mobile marketing in the U.S. led the rise this year in terms of total ad spending. In fact, brands and publishers spent 83 percent more on mobile marketing this year than the previous year, representing an … [Read more…]
According to statistics recently published by eWeek, social media and mobile marketing currently go hand-in-hand. A study conducted by Millward Brown Digital found that 34 percent of shoppers used their mobile devices while in stores to perform shopping-related activities. Furthermore, 23 percent of shoppers used a social network on their mobile phone while in the … [Read more…]
Mobile apps are so versatile and predominant that there is a good chance your prospective consumers are already using them. You may not even need to have an app developed specifically for your business. Below are six ideas to enhance customer experience with restaurant mobile apps: Generate good press and get found – There are … [Read more…]
Media consumption on mobile devices is on the rise. By 2015, one-third of mobile users in America will regularly listen to music on their smart phones. Music and video already account for more than half the $30 billion mobile content market.. Your fans expect the ultimate mobile experience in audio and video music, whether streamed … [Read more…]
Is your competition stealing your customers because they know a few more things about localized mobile advertising than perhaps you do? It’s entirely possible. Mobile Marketer reports that Facebook’s mobile advertising during the 2nd quarter of 2014 represented 62% of advertising revenue, an increase from 59% during the 1st quarter and a 41% year over … [Read more…]