Brands today no longer have the luxury of simply sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the more modern world of marketing, but consumers today demand increased interaction. If your brand is not able to deliver this type of … [Read more…]
Shared Values of Millennial and Baby Boomer Women The two largest groups of women in the U.S. are Millennials and Baby Boomers. To engage them, your brand must understand and embrace the shared values of these groups. Millennial and Baby Boomer women share a unique set of values that drive how they live and represent … [Read more…]
Whether you’re an entrepreneur, a marketing manager for a small company or ironing out the marketing strategy for a huge corporation, you know the importance of great content. It’s been said again and again— content is king. Not only can a killer content strategy help you with brand awareness, it can also help you to … [Read more…]
It is surprisingly easy to construct onboarding emails in completely the wrong way. The trick to onboarding new individuals into your SaaS app is not to bore them into agreeing, with reams of repetitive content and requests, but to persuade them with content which is as credible as it is valuable and trustworthy. In other … [Read more…]
First off, a clarification. In January 2014, Google’s head of webspam, Matt Cutts – the voice of SEO – sent panic through the digital marketing communities when he announced that guest-blogging was ‘done’. ‘Stick a fork in it’, Cutts said. Google had long derided guest-blogging, but this was the first definitive statement on the practice. … [Read more…]
Content as we know it is shifting. The types of content that we have grown familiar with such as audio books, e-books, vlogs, blog posts, and even infographics, while powerful, are primarily designed to be consumed passively. Audiences listen to, read, or watch such content. While readers might share or add comments, passive content does … [Read more…]
Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns. Why Use Visual Content Marketing If you need a reason for using visual content marketing, consider the fact that the number of video … [Read more…]
The best social media campaigns are often those that are the most creative. At the end of the day, the ones that surprise you are the ones you will share repeatedly. Creativity leads to surprise/delight which leads to sharing. So the question that arises is how does one create the social media campaigns that are … [Read more…]
Mobile devices now drive 42 percent of organic search traffic, according to the Digital Marketing Report Q4 2014. The report also found that year-over-year, mobile organic traffic increased by 54 percent during the last quarter of 2014. Of course, it is not surprising that mobile search is on the rise. If you are not optimizing … [Read more…]
Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc. Consequently, social media marketing has practically exploded overnight. When social media marketing first emerged on the scene, it was largely viewed as a … [Read more…]