The best example of a mission statement will define a company and its purpose in 30 seconds or less. It should be an eloquent, concise paragraph, full of meaning and impact. A paragraph that in a few sentences captures the very essence of what an organisation stands for, their goals and philosophy and tells the … [Read more…]
The importance of customer retention in today’s highly competitive business environment cannot be denied. While it is always essential to bring new customers onboard, smart brands also realize how vital it is to retain current customers. If you attract new customers and lose them later, your brand will actually lose money. When you add in the … [Read more…]
Earlier this week I had the pleasure of catching up with Brian Schoenbaum, Founder of Vuka, a unique co-working and event venue in Austin, Texas. Vuka was a featured small business as part of the Canon MAXIFY campaign in 2014 and you can find out more about how your small business could be featured in … [Read more…]
The world of business requires bold, brass and strong leaders to motivate their teams to success. It is fairly common for many self-confirmed introverts to find themselves in the position of leading a team or even an entire company. When your great idea suddenly takes off, and you realize that you must be responsible for … [Read more…]
We’ve all heard it said “The Customer is Always Right.” Right? No, wrong, as it happens, very wrong! If you believe that delivering great customer service is all about giving the customer what they want, then you’re in for a nasty shock. Despite the fact that the phrase is quoted everywhere (just take another look … [Read more…]
Whether you are a new leader, or you would simply like to improve your leadership skills, becoming a better leader is not an overnight process. There are some simple steps you can implement right now to begin the transformation. Below are five easy steps you can take immediately to improve your leadership skills. 1. Be … [Read more…]
If you’re involved in social media marketing for your business, you’re luckier than you think. We’ve got a whole host of great (and free) tools at our fingertips. For Facebook, Pinterest and Instagram, there are plenty of resources. But actually, the best analytics you can get your hands on are for Twitter. From Twitter Analytics to Followerwonk, there … [Read more…]
In a time when small business owners are faced with an infinite number of challenges, it is now more important than ever for SBO’s to have necessary resources available to them. Had I had access to top level mentors back in the beginning it would have accelerated my success exponentially. In recognition of this, Canon … [Read more…]
It is not uncommon for startup businesses to have limited capital and resources in terms of being able to budget for marketing. As a result, marketing campaigns can quickly become stale and begin generating fewer results. If you are looking for a way to invigorate your social media marketing campaign, the following strategies can help. … [Read more…]
Independence and Freedom form the precursors of Authentic Business As I begin to write this post, in the USA tomorrow is Independence Day. There is a big build up in the good ‘ole USA as we approach this holiday. We have parades and barbecue, concerts and fireworks. We are commemorating the adoption of the Declaration … [Read more…]