First off, a clarification. In January 2014, Google’s head of webspam, Matt Cutts – the voice of SEO – sent panic through the digital marketing communities when he announced that guest-blogging was ‘done’. ‘Stick a fork in it’, Cutts said. Google had long derided guest-blogging, but this was the first definitive statement on the practice. … [Read more…]
Just as Google is a giant among search engines, so is Twitter among social media marketing sites. According to PCMag.com, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical mistakes. Such mistakes not only decrease the reach and efficacy of a … [Read more…]
One of the key features of successful lead generation is the ability to target the right audience at the right time. And the savvy internet marketer is always on the lookout for tools that can help them sift easily through information on social media and unearth real prospects. One such feature is Twitter advanced search. If you are … [Read more…]
As most businesses and marketers are well aware, successful digital marketing is heavily reliant on social media engagement. Social media is not just a forum for marketing, it also acts as an extension of your business and it’s culture. Regardless of the social media platform you opt to use, it is important to consider when … [Read more…]
Social media marketing holds a special allure for startups; it is definitely a vehicle to propel your new business forward fast, gain momentum, and then maintain and build on that momentum. However; social media has to be done right and in order to execute it properly you have to begin strong; know what to do … [Read more…]
Social media offers diverse benefits for business owners. The evolution of different social media platforms such as Twitter, Facebook, and LinkedIn has meant that you need to be aware of general as well as channel-specific hacks to fulfill your social media marketing objectives. Here are 5 social media hacks that will enable you to save … [Read more…]
Rignite Review: Social media has evolved into far more than just a platform for keeping in touch with friends. Businesses across all industries are now using social media to engage and grow their customer base. Deploying and managing social media campaigns are often easier said than done, however. Many businesses continue to struggle with the … [Read more…]
Videos, already your most powerful marketing tool, are turbo-charged with Google+ Hangouts on Air (HOA). HOAs are feature-rich, allowing you to share your screen and slides, create a custom screen appearance and build a library of YouTube videos while boosting your rankings on Google search. There are six major opportunities for you on Google+ HOA … [Read more…]
According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing …
Lord Chesterfield once said, “Whatever is worth doing at all is worth doing well.” This applies to the field of blogging as well if you are planning to gain influence. Besides, the rewards of becoming an influential blogger, a voice to reckon with, are substantial. Here are five things that you need to do to … [Read more…]