Today, it is no longer enough to simply be on board with mobile advertising. You must also look ahead to the future and evaluate what is coming to ensure that your brand is prepared to connect with the upcoming trends. Operating any business in the current competitive landscape is challenging enough on its own. For … [Read more…]
What we know about search engine optimization changed on April 21, 2015. That is the day Google began implementing its latest search engine algorithm update. Of course, updates are nothing new for Google. The search engine giant releases scores of updates each year. Some of these updates are relatively minor and others make more of … [Read more…]
According to a study conducted by Flurry, a mobile analytics firm, 86 percent of consumer time on a mobile device in the United States is spent on apps rather than on browsers. Of course, it is a well-known fact that mobile usage has far outpaced desktop usage, but this latest research now confirms that mobile … [Read more…]
Mobile devices now drive 42 percent of organic search traffic, according to the Digital Marketing Report Q4 2014. The report also found that year-over-year, mobile organic traffic increased by 54 percent during the last quarter of 2014. Of course, it is not surprising that mobile search is on the rise. If you are not optimizing … [Read more…]
Although mobile marketing and the ad technology that accompanies it have grown by leaps and bounds, there is still a lot of unrealized potential. Currently, the only truly mobile-focused ad technology is location-based targeting. All other methods are simply smaller versions of mobile marketing methods originally designed for the desktop. Given the unique focus of … [Read more…]
Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. While mobile marketing can include a variety of aspects, ultimately it means that users are able to enjoy a completely optimized, seamless experience on all their devices. Basically, anything that a … [Read more…]
Since the dawn of e-commerce, the death of retail has been forecasted frequently. While there is no doubt that changes have come to traditional retail, it is obviously still around. Even so, e-commerce has certainly made an impact, particularly in the apparel and electronics sectors. Venture Beat recently reported that for the first time, Cyber … [Read more…]
Mobile marketing is no longer a trend of the future. It has now become the present. CMO reports that mobile marketing in the U.S. led the rise this year in terms of total ad spending. In fact, brands and publishers spent 83 percent more on mobile marketing this year than the previous year, representing an … [Read more…]
Many small business owners simultaneously know about–and are confused about–social media. They know that having a strong and current presence on social media platforms is good for business: That social media can drive sales, win customers, spark repeat business and fuel other things owners need to rev up and keep running. But which social media … [Read more…]
According to statistics recently published by eWeek, social media and mobile marketing currently go hand-in-hand. A study conducted by Millward Brown Digital found that 34 percent of shoppers used their mobile devices while in stores to perform shopping-related activities. Furthermore, 23 percent of shoppers used a social network on their mobile phone while in the … [Read more…]