Mobile devices and the influx of mobile technologies have changed the landscape for marketers in recent years. Today, mobile content is consumed more actively than any other types of media available. In fact, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews trends that are occurring in technology, predicted that mobile search would … [Read more…]
Here is a scenario to consider. Say you sent out a direct mail letter and 95% of the people who received it opened it and read it within 5 minutes. And say that those who responded to the letter did so in about 90 seconds. So what would you do? My guess is you’d be … [Read more…]
Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons to do so. Below you’ll learn about the seven of the most incredible mobile marketing stats and the implications they hold for your business. 1. Google has predicted that mobile searches … [Read more…]