Many people start marketing on social media, but find it can be difficult to generate scalable leads. One of the biggest challenges is that you typically need to drive people off the site they’re on and direct them to one of your landing pages, where you can collect the lead. Sending people off a social … [Read more…]
The importance of Online Reputation Management is now beyond dispute. Google long ago became a verb – we ‘google’ before making a decision about almost everything. Managing your reputation is all about controlling, or at least guiding, what people will find when they search for information about your organization. Ignore it and your business could meet … [Read more…]
You have probably heard the expression “screen presence” to refer to a particularly gifted actor or actress. It refers to a seemingly intangible set of attributes that add up to a total package that commands and compels attention on the big screen. There are some secrets to this magic that you can use to improve … [Read more…]
Ready to ramp up your efforts on Pinterest? Here are the no-fail guidelines to become a real “pinner.” Rule 1: Keep your boards in order. A common mistake is to dump all your content onto one board. Instead, use different boards to break down content in a way that makes sense. This is a way … [Read more…]
Should college athletes suffer a penalty if they make a reference to illegal drug use on Facebook? When does an athlete’s tweet cross the line from confident and playful trash-talk to unsportsmanlike conduct? How much should colleges – which, after all, are dedicated to instilling the values of academic freedom – monitor and discipline athletes … [Read more…]