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Guest-Blogging the Right Way – a Three-Step Guide

Posted by Andrew Hutchinson on April 22, 2015 Leave a Comment
Guest-Blogging the Right Way – a Three-Step Guide

First off, a clarification. In January 2014, Google’s head of webspam, Matt Cutts – the voice of SEO – sent panic through the digital marketing communities when he announced that guest-blogging was ‘done’. ‘Stick a fork in it’, Cutts said. Google had long derided guest-blogging, but this was the first definitive statement on the practice. … [Read more…]

Posted in: Content Marketing, Digital Marketing, Social Media | Tagged: content marketing, content marketing strategy, digital marketing, digital marketing consultant, guest blogging, marketing strategy, online marketing, social media management, social media marketing

Everything You Need to Know about Visual Content Marketing

Posted by Brett Relander on April 6, 2015 Leave a Comment
Everything You Need to Know about Visual Content Marketing

Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns. Why Use Visual Content Marketing If you need a reason for using visual content marketing, consider the fact that the number of video … [Read more…]

Posted in: Content Marketing, Digital Marketing, Social Media | Tagged: content marketing, infographics, social media marketing, Visual Content Marketing, Vlogging

Bringing SEO, Social Media, and Content Marketing Together

Posted by Brett Relander on February 16, 2015 Leave a Comment
Bringing SEO, Social Media, and Content Marketing Together

SEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but find it difficult to integrate them all into a cohesive marketing strategy. The tips below will help if your brand is experiencing … [Read more…]

Posted in: Content Marketing, Digital Marketing, Social Media | Tagged: content marketing, content strategy, seo, seo strategy, social media marketing

Big Game Exposure and Bold Marketing Moves for Avocados from Mexico

Posted by Brett Relander on February 13, 2015 Leave a Comment
Big Game Exposure and Bold Marketing Moves for Avocados from Mexico

A prime time Super Bowl spot and an aggressive digital campaign is probably the kind of marketing push you’d expect to see from beer, snack food and luxury cars, but fresh produce? Yet, during the second quarter of Super Bowl XLIX, there was Avocados From Mexico among the big brand heavyweights, aiming to own guacamole … [Read more…]

Posted in: Content Marketing, Digital Marketing, Marketing, Social Media | Tagged: , Avocados From Mexico

What Retailers Can Learn and Leverage from E-commerce

Posted by Brett Relander on January 5, 2015 Leave a Comment
What Retailers Can Learn and Leverage from E-commerce

Since the dawn of e-commerce, the death of retail has been forecasted frequently. While there is no doubt that changes have come to traditional retail, it is obviously still around. Even so, e-commerce has certainly made an impact, particularly in the apparel and electronics sectors. Venture Beat recently reported that for the first time, Cyber … [Read more…]

Posted in: Digital Marketing, E-commerce | Tagged: e-commerce, mobile devices, mobile marketing, push notifications, retail

Jump on Board Now! Snapchat’s Influence Growing in Marketing

Posted by Brett Relander on December 29, 2014 Leave a Comment
Jump on Board Now! Snapchat's Influence Growing in Marketing

If you thought that Snapchat was just for teenagers, think again. This social media site is rapidly gaining influence in the marketing sphere. Brands that are not already including Snapchat in their marketing campaigns could be missing out on significant opportunities. Many marketers have remained somewhat confounded by Snapchat and how to deploy it for … [Read more…]

Posted in: Content Marketing, Digital Marketing, Social Media | Tagged: Marketing. Social Media, Snapchat, videos

Why Your Content Marketing Strategy Is Failing

Posted by Brett Relander on December 22, 2014 Leave a Comment
Why Your Content Marketing Strategy Is Failing

For years, marketers have been told that content is king. As search engines, particularly Google, have made repeated tweaks to their algorithms, the emphasis on quality content has increased. As a result, the onus has been placed on brands to step up their game in terms of content marketing. From blogs to social media posts, … [Read more…]

Posted in: Content Marketing, Digital Marketing | Tagged: content marketing, content marketing strategy, google analytics

3 Golden Rules for Mobile Marketing

Posted by Brett Relander on December 8, 2014 Leave a Comment
3 Golden Rules for Mobile Marketing

Mobile marketing is no longer a trend of the future. It has now become the present. CMO reports that mobile marketing in the U.S. led the rise this year in terms of total ad spending. In fact, brands and publishers spent 83 percent more on mobile marketing this year than the previous year, representing an … [Read more…]

Posted in: Digital Marketing, Mobile | Tagged: mobile apps, mobile marketing, mobile marketing strategies, push notifications

Social Media Magic: Watch These Small Steps Lead to Big Impact

Posted by Becky Gaylord on December 3, 2014 Leave a Comment
Social Media can drive business, increase sales and make a big impact

Many small business owners simultaneously know about–and are confused about–social media. They know that having a strong and current presence on social media platforms is good for business: That social media can drive sales, win customers, spark repeat business and fuel other things owners need to rev up and keep running. But which social media … [Read more…]

Posted in: Digital Marketing, Influencer Marketing, Social Media | Tagged: content marketing, digital marketing, lead generation, mobile apps, mobile apps for small businesses, mobile marketing, online marketing, social media managment, social media marketing, twitter marketing

How to Navigate the Complex World of Hashtags

Posted by Brett Relander on December 1, 2014 Leave a Comment
How to Navigate the Complex World of Hashtags

Are you having trouble making hashtags work for your marketing promotions? If so, you are certainly not alone. First introduced in 2007 by Twitter, hashtags are not exactly new to the sphere of social media, yet many companies struggle with using them properly. Whether you are trying to make hashtags work for you on Twitter … [Read more…]

Posted in: Content Marketing, Digital Marketing, Social Media | Tagged: content marketing strategy, facebook, hashtags, messaging, social media
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