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social media

How To Use Twitter To Improve Customer Service

Posted by Lisa Chilvers on June 24, 2015 Leave a Comment
How To Use Twitter To Improve Customer Service

Love it or hate it, Twitter has become the new “word of mouth” and has given customers a whole new level of power. Simply by posting a comment on Twitter, customer opinion can now reach thousands (if not hundreds of thousands) of people in the space of minutes. Unfortunately, if that comment is negative, the more … [Read more…]

Posted in: Marketing, Social Media | Tagged: customer service, social media, Twitter

16 Bite-Sized Social Media Tips You Need Right Now

Posted by Holly Sutton on June 17, 2015 Leave a Comment
social media tips

Imagine having a set of great social media tips for Facebook, Twitter, Pinterest, Instagram and Google+ at your fingertips. You know they’re always there when you need them and more importantly, you know they work. Well, that’s exactly what you’re going to get right now. Social media has huge benefits for entrepreneurs and small businesses. You … [Read more…]

Posted in: Social Media | Tagged: social media, social media tips, social media tips for businesses, social media tips for entrepreneurs

5 Tips to Engage Millennial and Boomer Women

Posted by Fran Lytle on June 3, 2015 Leave a Comment
5 Tips to Engage Millennial and Boomer Women

Shared Values of Millennial and Baby Boomer Women The two largest groups of women in the U.S. are Millennials and Baby Boomers. To engage them, your brand must understand and embrace the shared values of these groups. Millennial and Baby Boomer women share a unique set of values that drive how they live and represent … [Read more…]

Posted in: Content Marketing | Tagged: : brands, boomer, content, engage, millennial, social media, values, women

The Best Social Media Campaigns Focus On the Moments

Posted by Kristina Libby on May 20, 2015 Leave a Comment
The Best Social Media Campaigns Focus On the Moments

Every social media campaign consists of multiple smaller social media moments. Each moment is a distinct story and represents a unique chance to go beyond your evergreen content to map to a specific goal, metric or desired outcome. For example, if your campaign centers on a social media contest, then the launch of the contest, … [Read more…]

Posted in: Marketing, Social Media | Tagged: how to create social media campaigns, how to marketing, social media, social media campaigns

What You’re Doing Right and Wrong with Hashtags

Posted by Brett Relander on April 8, 2015 Leave a Comment
What You're Doing Right and Wrong with Hashtags

Hashtags, though frequently misunderstood, have become a vital element of social media. Used on almost all social media networks, hashtags drive awareness while linking related content. Given the potential that hashtags have for boosting your social media marketing campaigns, it is important to ensure you are using them correctly. Begin by understanding how hashtags work. … [Read more…]

Posted in: Social Media | Tagged: facebook, hashtags, social media, Twitter

How to Make Your Brand Stand Out on Social Media

Posted by Brett Relander on March 30, 2015 Leave a Comment
How to Make Your Brand Stand Out on Social Media

Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign. Developing your Twitter Presence Twitter can provide your brand with a number of different benefits, … [Read more…]

Posted in: Marketing, Social Media | Tagged: authentic voice on social media, brand, consumer and brands, social media, social media marketing

5 Tips for Creative Social Media Campaigns

Posted by Kristina Libby on March 25, 2015 Leave a Comment
Kristina Libby author

The best social media campaigns are often those that are the most creative. At the end of the day, the ones that surprise you are the ones you will share repeatedly. Creativity leads to surprise/delight which leads to sharing.  So the question that arises is how does one create the social media campaigns that are … [Read more…]

Posted in: Content Marketing, Marketing, Social Media | Tagged: brainstorming, content marketing strategy, creative, creative solutions, digital marketing, kristina libby, new voices, social media, social media brainstorm, social media consultant, social media managment, social media planning

Using Social Media to Build Customer Loyalty

Posted by Brett Relander on March 16, 2015 Leave a Comment
Using Social Media to Build Customer Loyalty

Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc. Consequently, social media marketing has practically exploded overnight. When social media marketing first emerged on the scene, it was largely viewed as a … [Read more…]

Posted in: Content Marketing, Social Media | Tagged: customer loyalty, customer relationship management, social media, social media marketing

How to Growth Hack Your Startup

Posted by Brett Relander on February 9, 2015 Leave a Comment
How to Growth Hack Your Startup

The goal of every startup is to grow as big as possible as quickly as possible. Although there are a variety of methods for driving fast growth, some of the most successful startups across the globe have leveraged the power of growth hacking. Such startups include Dropbox, Craigslist, Quora, Airbnb, and even the mighty Facebook. … [Read more…]

Posted in: Entrepreneurship, Marketing, Social Media | Tagged: business on social media, Growth Hack, Growth Hacking, social media, startups

Achieving Measurable Results in the Hospitality Industry with Social Media Marketing

Posted by Brett Relander on January 12, 2015 Leave a Comment
Achieving Measurable Results in the Hospitality Industry with Social Media Marketing

Brands from all backgrounds are now embracing social media. Given the fact that social media platforms provide customers with a voice that can reach around the world, it has become even more important for the hospitality industry to leverage social media to the greatest extent possible. Whether your brand is a small boutique hotel or … [Read more…]

Posted in: Content Marketing, Social Media | Tagged: Hospitality, Hospitality Industry, social media, Social Media Marketing Hospitality, Social Social Marketing
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