If live events are not already part of your marketing strategy, perhaps they should be. Social media marketing and live events are actually perfectly paired to generate massive amounts of buzz, given they offer an immediate and high-impact method for reaching your target base. Even better, the combination of social media marketing and live events … [Read more…]
Many small business owners simultaneously know about–and are confused about–social media. They know that having a strong and current presence on social media platforms is good for business: That social media can drive sales, win customers, spark repeat business and fuel other things owners need to rev up and keep running. But which social media … [Read more…]
Even before digital marketing swept the world, the opinions of customers have served as powerful marketing tools. If there is one change that the implementation of social media platforms has instituted, it is the expanded reach of the customer’s voice. Today, more than ever before, the success of marketing campaigns often relies on a concept known … [Read more…]