If you’re involved in social media marketing for your business, you’re luckier than you think. We’ve got a whole host of great (and free) tools at our fingertips. For Facebook, Pinterest and Instagram, there are plenty of resources. But actually, the best analytics you can get your hands on are for Twitter. From Twitter Analytics to Followerwonk, there … [Read more…]
It is not uncommon for startup businesses to have limited capital and resources in terms of being able to budget for marketing. As a result, marketing campaigns can quickly become stale and begin generating fewer results. If you are looking for a way to invigorate your social media marketing campaign, the following strategies can help. … [Read more…]
Love it or hate it, Twitter has become the new “word of mouth” and has given customers a whole new level of power. Simply by posting a comment on Twitter, customer opinion can now reach thousands (if not hundreds of thousands) of people in the space of minutes. Unfortunately, if that comment is negative, the more … [Read more…]
Imagine having a set of great social media tips for Facebook, Twitter, Pinterest, Instagram and Google+ at your fingertips. You know they’re always there when you need them and more importantly, you know they work. Well, that’s exactly what you’re going to get right now. Social media has huge benefits for entrepreneurs and small businesses. You … [Read more…]
Likes, follows, and retweets. They are all important social media metrics, but do they tell the whole story? Also, are they the social media metrics you should be following? It is hardly a secret that as a business owner, it is vital that you measure results in order to determine the success of your marketing … [Read more…]
Every social media campaign consists of multiple smaller social media moments. Each moment is a distinct story and represents a unique chance to go beyond your evergreen content to map to a specific goal, metric or desired outcome. For example, if your campaign centers on a social media contest, then the launch of the contest, … [Read more…]
Analyzing social media performance is a time-consuming challenge. Yet, everyone knows that in order to succeed in social media marketing, it must be done. Twitter has recently released a new analytics tool that could make it much easier for users to access information regarding performance feedback. So, what do we know about the new tool, … [Read more…]
First off, a clarification. In January 2014, Google’s head of webspam, Matt Cutts – the voice of SEO – sent panic through the digital marketing communities when he announced that guest-blogging was ‘done’. ‘Stick a fork in it’, Cutts said. Google had long derided guest-blogging, but this was the first definitive statement on the practice. … [Read more…]
When it comes to social media marketing, many brands tend to focus on Facebook and Twitter. Yet, video has proven to yield tremendous impact in terms of boosting a brand’s relevance. In fact, YouTube boasts more than one billion unique users monthly, with 40 percent of that traffic coming from mobile users. Video offers a … [Read more…]
Hashtags, though frequently misunderstood, have become a vital element of social media. Used on almost all social media networks, hashtags drive awareness while linking related content. Given the potential that hashtags have for boosting your social media marketing campaigns, it is important to ensure you are using them correctly. Begin by understanding how hashtags work. … [Read more…]