According to a study conducted by Flurry, a mobile analytics firm, 86 percent of consumer time on a mobile device in the United States is spent on apps rather than on browsers. Of course, it is a well-known fact that mobile usage has far outpaced desktop usage, but this latest research now confirms that mobile … [Read more…]
Mobile marketing is no longer a trend of the future. It has now become the present. CMO reports that mobile marketing in the U.S. led the rise this year in terms of total ad spending. In fact, brands and publishers spent 83 percent more on mobile marketing this year than the previous year, representing an … [Read more…]
Many small business owners simultaneously know about–and are confused about–social media. They know that having a strong and current presence on social media platforms is good for business: That social media can drive sales, win customers, spark repeat business and fuel other things owners need to rev up and keep running. But which social media … [Read more…]
It’s that time of year again. If you are not already planning your holiday sales campaign, you are behind your competition. The fourth quarter of the year is typically the strongest largely due to holiday sales. This remains true not just for brick-and-mortar sales but also online sales. Internet Retailer reports that last year, fourth … [Read more…]
Media consumption on mobile devices is on the rise. By 2015, one-third of mobile users in America will regularly listen to music on their smart phones. Music and video already account for more than half the $30 billion mobile content market.. Your fans expect the ultimate mobile experience in audio and video music, whether streamed … [Read more…]
Restaurants that have realized how mobile marketing provides higher returns for their advertising dollars are reaping benefits hand over fist. Restaurant and bar owners who still haven’t taken advantage of targeting mobile customers may want to soon jump on the bandwagon as their competition most likely has. Interestingly, almost 90% of smartphone users conducting food-related … [Read more…]
Mobile devices and the influx of mobile technologies have changed the landscape for marketers in recent years. Today, mobile content is consumed more actively than any other types of media available. In fact, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews trends that are occurring in technology, predicted that mobile search would … [Read more…]
Here is a scenario to consider. Say you sent out a direct mail letter and 95% of the people who received it opened it and read it within 5 minutes. And say that those who responded to the letter did so in about 90 seconds. So what would you do? My guess is you’d be … [Read more…]
A mobile site cannot be as large as a traditional website. Okay, not exactly a startling insight. But what is surprising is how few businesses actually think through the implications of that fact. So how do you figure out what belongs on your mobile site and what doesn’t? The very best place to start is … [Read more…]
Mobile apps can add serious dollars to the bottom line for your business and are doing so for forward thinking business owners and marketers all over the world. And you don’t have to be a big brand to have an app; even the smallest of small businesses can have their own mobile app quickly, easily, … [Read more…]