Many small business owners simultaneously know about–and are confused about–social media. They know that having a strong and current presence on social media platforms is good for business: That social media can drive sales, win customers, spark repeat business and fuel other things owners need to rev up and keep running. But which social media … [Read more…]
Restaurants that have realized how mobile marketing provides higher returns for their advertising dollars are reaping benefits hand over fist. Restaurant and bar owners who still haven’t taken advantage of targeting mobile customers may want to soon jump on the bandwagon as their competition most likely has. Interestingly, almost 90% of smartphone users conducting food-related … [Read more…]
Mobile devices and the influx of mobile technologies have changed the landscape for marketers in recent years. Today, mobile content is consumed more actively than any other types of media available. In fact, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews trends that are occurring in technology, predicted that mobile search would … [Read more…]
Here is a scenario to consider. Say you sent out a direct mail letter and 95% of the people who received it opened it and read it within 5 minutes. And say that those who responded to the letter did so in about 90 seconds. So what would you do? My guess is you’d be … [Read more…]
Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons to do so. Below you’ll learn about the seven of the most incredible mobile marketing stats and the implications they hold for your business. 1. Google has predicted that mobile searches … [Read more…]
A mobile site cannot be as large as a traditional website. Okay, not exactly a startling insight. But what is surprising is how few businesses actually think through the implications of that fact. So how do you figure out what belongs on your mobile site and what doesn’t? The very best place to start is … [Read more…]
Mobile apps can add serious dollars to the bottom line for your business and are doing so for forward thinking business owners and marketers all over the world. And you don’t have to be a big brand to have an app; even the smallest of small businesses can have their own mobile app quickly, easily, … [Read more…]
Imagine for a moment what business owners just 20 years ago would say if they were told they could send out targeted advertisements to a device that people held in their hands almost all day long. What if you took it one step further and told them it would even be possible to send a … [Read more…]
What is it that successful entrepreneurs do differently from the rest? How do they accomplish more in the same twenty four hours that are gifted to all? Below, find out how you can be productive as an entrepreneur. Know your priorities, set long-term goals and break down your activities to achieve your prioritized objectives. With … [Read more…]
As more and more businesses scramble to catch-up to the smart phone and tablet revolution, (and let’s face it, many businesses are way behind) the need for a simple, user friendly and straightforward guide to getting a good mobile app to represent your business is critical. In the virtual smartphone and tablet landscape, you need … [Read more…]