The surest way of measuring the effect of your presence on twitter is to track the number of mentions you get. A mention of your twitter handle indicates that you are a part of conversations, and this is how you want it to be. All the benefits associated with being on twitter flow from engaging … [Read more…]
The importance of Online Reputation Management is now beyond dispute. Google long ago became a verb – we ‘google’ before making a decision about almost everything. Managing your reputation is all about controlling, or at least guiding, what people will find when they search for information about your organization. Ignore it and your business could meet … [Read more…]