Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign. Developing your Twitter Presence Twitter can provide your brand with a number of different benefits, … [Read more…]
Social media is becoming bigger and more popular. 72 percent of Internet users are active on social media. To ensure your business succeeds, it is now imperative that you are also active on social media, which is only part of the story, however. You must also make sure that you are not committing errors that … [Read more…]
Every brand that succeeds on social media gets two aspects of the activity right – authenticity and a consistent voice. If done right, in time, the audience begins to recognize the brand’s voice as authentic, one which often influences the opinion of people and drives action. Thought leadership on social media is a very big … [Read more…]