Here is a scenario to consider. Say you sent out a direct mail letter and 95% of the people who received it opened it and read it within 5 minutes. And say that those who responded to the letter did so in about 90 seconds. So what would you do? My guess is you’d be … [Read more…]
A mobile site cannot be as large as a traditional website. Okay, not exactly a startling insight. But what is surprising is how few businesses actually think through the implications of that fact. So how do you figure out what belongs on your mobile site and what doesn’t? The very best place to start is … [Read more…]
Mobile apps can add serious dollars to the bottom line for your business and are doing so for forward thinking business owners and marketers all over the world. And you don’t have to be a big brand to have an app; even the smallest of small businesses can have their own mobile app quickly, easily, … [Read more…]
As more and more businesses scramble to catch-up to the smart phone and tablet revolution, (and let’s face it, many businesses are way behind) the need for a simple, user friendly and straightforward guide to getting a good mobile app to represent your business is critical. In the virtual smartphone and tablet landscape, you need … [Read more…]