Every brand that succeeds on social media gets two aspects of the activity right – authenticity and a consistent voice. If done right, in time, the audience begins to recognize the brand’s voice as authentic, one which often influences the opinion of people and drives action. Thought leadership on social media is a very big … [Read more…]
As most businesses and marketers are well aware, successful digital marketing is heavily reliant on social media engagement. Social media is not just a forum for marketing, it also acts as an extension of your business and it’s culture. Regardless of the social media platform you opt to use, it is important to consider when … [Read more…]
Social media marketing holds a special allure for startups; it is definitely a vehicle to propel your new business forward fast, gain momentum, and then maintain and build on that momentum. However; social media has to be done right and in order to execute it properly you have to begin strong; know what to do … [Read more…]
Social media offers diverse benefits for business owners. The evolution of different social media platforms such as Twitter, Facebook, and LinkedIn has meant that you need to be aware of general as well as channel-specific hacks to fulfill your social media marketing objectives. Here are 5 social media hacks that will enable you to save … [Read more…]