As most businesses and marketers are well aware, successful digital marketing is heavily reliant on social media engagement. Social media is not just a forum for marketing, it also acts as an extension of your business and it’s culture. Regardless of the social media platform you opt to use, it is important to consider when … [Read more…]
Videos, already your most powerful marketing tool, are turbo-charged with Google+ Hangouts on Air (HOA). HOAs are feature-rich, allowing you to share your screen and slides, create a custom screen appearance and build a library of YouTube videos while boosting your rankings on Google search. There are six major opportunities for you on Google+ HOA … [Read more…]
According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing …
Lord Chesterfield once said, “Whatever is worth doing at all is worth doing well.” This applies to the field of blogging as well if you are planning to gain influence. Besides, the rewards of becoming an influential blogger, a voice to reckon with, are substantial. Here are five things that you need to do to … [Read more…]
The first name that comes to mind when you think about social media might not be Google Plus. Facebook, Twitter, LinkedIn and Pinterest enjoy greater buzz. Why then should your small business use Google Plus? There are some very compelling arguments in favor of including Google+ in a social media marketing strategy. Google Plus has a huge user … [Read more…]
Twitter is perhaps unique among all social media platforms in that it is most suited to mobile traffic. Indeed, it generates maximum revenue from mobile and tablet traffic. That apart, it has been growing at a phenomenal rate with close to 60 million tweets going out each day. If you are not already earnestly trying … [Read more…]