Whether you are a new leader, or you would simply like to improve your leadership skills, becoming a better leader is not an overnight process. There are some simple steps you can implement right now to begin the transformation. Below are five easy steps you can take immediately to improve your leadership skills. 1. Be … [Read more…]
In a time when small business owners are faced with an infinite number of challenges, it is now more important than ever for SBO’s to have necessary resources available to them. Had I had access to top level mentors back in the beginning it would have accelerated my success exponentially. In recognition of this, Canon … [Read more…]
It is not uncommon for startup businesses to have limited capital and resources in terms of being able to budget for marketing. As a result, marketing campaigns can quickly become stale and begin generating fewer results. If you are looking for a way to invigorate your social media marketing campaign, the following strategies can help. … [Read more…]
Brands today no longer have the luxury of simply sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the more modern world of marketing, but consumers today demand increased interaction. If your brand is not able to deliver this type of … [Read more…]
Businesses today spend a tremendous amount of time and resources trying to attract new prospects and converting them into paying customers. While it is certainly important to bring in new business, if you do not also spend time retaining your current customers, you could see your business experience declines in revenue, reputation, and growth. The … [Read more…]
Likes, follows, and retweets. They are all important social media metrics, but do they tell the whole story? Also, are they the social media metrics you should be following? It is hardly a secret that as a business owner, it is vital that you measure results in order to determine the success of your marketing … [Read more…]
Today, it is no longer enough to simply be on board with mobile advertising. You must also look ahead to the future and evaluate what is coming to ensure that your brand is prepared to connect with the upcoming trends. Operating any business in the current competitive landscape is challenging enough on its own. For … [Read more…]
Do you have your game plan ready for a mobile first search era? If not, you could quickly find your brand falling behind the competition. According to a report released by eMarketer, a rapidly evolving mobile trend can result in mobile advertising spend increase to twice that of desktop within two years. By 2019, mobile … [Read more…]
What we know about search engine optimization changed on April 21, 2015. That is the day Google began implementing its latest search engine algorithm update. Of course, updates are nothing new for Google. The search engine giant releases scores of updates each year. Some of these updates are relatively minor and others make more of … [Read more…]
Analyzing social media performance is a time-consuming challenge. Yet, everyone knows that in order to succeed in social media marketing, it must be done. Twitter has recently released a new analytics tool that could make it much easier for users to access information regarding performance feedback. So, what do we know about the new tool, … [Read more…]