If you’re involved in social media marketing for your business, you’re luckier than you think. We’ve got a whole host of great (and free) tools at our fingertips. For Facebook, Pinterest and Instagram, there are plenty of resources. But actually, the best analytics you can get your hands on are for Twitter. From Twitter Analytics to Followerwonk, there … [Read more…]
It is not uncommon for startup businesses to have limited capital and resources in terms of being able to budget for marketing. As a result, marketing campaigns can quickly become stale and begin generating fewer results. If you are looking for a way to invigorate your social media marketing campaign, the following strategies can help. … [Read more…]
First off, a clarification. In January 2014, Google’s head of webspam, Matt Cutts – the voice of SEO – sent panic through the digital marketing communities when he announced that guest-blogging was ‘done’. ‘Stick a fork in it’, Cutts said. Google had long derided guest-blogging, but this was the first definitive statement on the practice. … [Read more…]
When it comes to social media marketing, many brands tend to focus on Facebook and Twitter. Yet, video has proven to yield tremendous impact in terms of boosting a brand’s relevance. In fact, YouTube boasts more than one billion unique users monthly, with 40 percent of that traffic coming from mobile users. Video offers a … [Read more…]
Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns. Why Use Visual Content Marketing If you need a reason for using visual content marketing, consider the fact that the number of video … [Read more…]
Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign. Developing your Twitter Presence Twitter can provide your brand with a number of different benefits, … [Read more…]
Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc. Consequently, social media marketing has practically exploded overnight. When social media marketing first emerged on the scene, it was largely viewed as a … [Read more…]
Social media is becoming bigger and more popular. 72 percent of Internet users are active on social media. To ensure your business succeeds, it is now imperative that you are also active on social media, which is only part of the story, however. You must also make sure that you are not committing errors that … [Read more…]
SEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but find it difficult to integrate them all into a cohesive marketing strategy. The tips below will help if your brand is experiencing … [Read more…]
If live events are not already part of your marketing strategy, perhaps they should be. Social media marketing and live events are actually perfectly paired to generate massive amounts of buzz, given they offer an immediate and high-impact method for reaching your target base. Even better, the combination of social media marketing and live events … [Read more…]