Today, it is no longer enough to simply be on board with mobile advertising. You must also look ahead to the future and evaluate what is coming to ensure that your brand is prepared to connect with the upcoming trends. Operating any business in the current competitive landscape is challenging enough on its own. For … [Read more…]
What we know about search engine optimization changed on April 21, 2015. That is the day Google began implementing its latest search engine algorithm update. Of course, updates are nothing new for Google. The search engine giant releases scores of updates each year. Some of these updates are relatively minor and others make more of … [Read more…]
According to a study conducted by Flurry, a mobile analytics firm, 86 percent of consumer time on a mobile device in the United States is spent on apps rather than on browsers. Of course, it is a well-known fact that mobile usage has far outpaced desktop usage, but this latest research now confirms that mobile … [Read more…]
Mobile devices now drive 42 percent of organic search traffic, according to the Digital Marketing Report Q4 2014. The report also found that year-over-year, mobile organic traffic increased by 54 percent during the last quarter of 2014. Of course, it is not surprising that mobile search is on the rise. If you are not optimizing … [Read more…]