Social media marketing holds a special allure for startups; it is definitely a vehicle to propel your new business forward fast, gain momentum, and then maintain and build on that momentum. However; social media has to be done right and in order to execute it properly you have to begin strong; know what to do … [Read more…]
According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing …
The first name that comes to mind when you think about social media might not be Google Plus. Facebook, Twitter, LinkedIn and Pinterest enjoy greater buzz. Why then should your small business use Google Plus? There are some very compelling arguments in favor of including Google+ in a social media marketing strategy. Google Plus has a huge user … [Read more…]
Social media is not solely about making a direct conversion, but it does play a key role in the sales funnel. As such, it should be properly tracked to ensure that conversions are occurring as a result of social efforts. Social media is all about building relationships, developing bonds, and influencing customer conversions—and if you’re … [Read more…]
It is a given that your business needs a presence on social media. The benefits are simply too great to ignore. It is also a fact that you cannot simply launch a social media marketing plan without a strategy in place. So, what exactly are the crucial elements of a social media strategy that will … [Read more…]