Who Are Millennials? Millennials are a group of highly connected individuals comprising 24% of the U.S. population (74.3 million). According to Yahoo, Millennials spend 18 hours a day consuming media and check their smartphone 43 times a day. And, they have buying power. Millennials in the U.S. will have more than $1.4 trillion to spend … [Read more…]
Clarity of Impact for Entrepreneurs. Knowing why your customers buy your products and why they buy from you is crucial to understanding your impact, which is the precursor for your marketing and advertising strategy. No one wakes up one morning and jumps out of bed, excited beyond belief because out of the blue they decided … [Read more…]
Millennials, the generation of individuals born between 1980 and 2000, wield tremendous buying power. As such, this generation holds massive influence when it comes to marketing. If your marketing department is not focused on developing a millennial-based marketing strategy, you may already be behind the competition. By number, millennials represent the largest generation, at approximately … [Read more…]