Every brand that succeeds on social media gets two aspects of the activity right – authenticity and a consistent voice. If done right, in time, the audience begins to recognize the brand’s voice as authentic, one which often influences the opinion of people and drives action. Thought leadership on social media is a very big … [Read more…]
Social media marketing holds a special allure for startups; it is definitely a vehicle to propel your new business forward fast, gain momentum, and then maintain and build on that momentum. However; social media has to be done right and in order to execute it properly you have to begin strong; know what to do … [Read more…]
According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing …
Social media is not solely about making a direct conversion, but it does play a key role in the sales funnel. As such, it should be properly tracked to ensure that conversions are occurring as a result of social efforts. Social media is all about building relationships, developing bonds, and influencing customer conversions—and if you’re … [Read more…]