First off, a clarification. In January 2014, Google’s head of webspam, Matt Cutts – the voice of SEO – sent panic through the digital marketing communities when he announced that guest-blogging was ‘done’. ‘Stick a fork in it’, Cutts said. Google had long derided guest-blogging, but this was the first definitive statement on the practice. … [Read more…]
The best social media campaigns are often those that are the most creative. At the end of the day, the ones that surprise you are the ones you will share repeatedly. Creativity leads to surprise/delight which leads to sharing. So the question that arises is how does one create the social media campaigns that are … [Read more…]
If live events are not already part of your marketing strategy, perhaps they should be. Social media marketing and live events are actually perfectly paired to generate massive amounts of buzz, given they offer an immediate and high-impact method for reaching your target base. Even better, the combination of social media marketing and live events … [Read more…]
Many small business owners simultaneously know about–and are confused about–social media. They know that having a strong and current presence on social media platforms is good for business: That social media can drive sales, win customers, spark repeat business and fuel other things owners need to rev up and keep running. But which social media … [Read more…]
Even before digital marketing swept the world, the opinions of customers have served as powerful marketing tools. If there is one change that the implementation of social media platforms has instituted, it is the expanded reach of the customer’s voice. Today, more than ever before, the success of marketing campaigns often relies on a concept known … [Read more…]
Media consumption on mobile devices is on the rise. By 2015, one-third of mobile users in America will regularly listen to music on their smart phones. Music and video already account for more than half the $30 billion mobile content market.. Your fans expect the ultimate mobile experience in audio and video music, whether streamed … [Read more…]
Setting up an ecommerce site is easy. There are ecommerce store solutions that can create snazzy stores for you in a matter of minutes. However, running an ecommerce business is a totally different ball game. Attracting traffic and generating revenue in the face of fierce competition is not easy. However, businesses that manage to avoid … [Read more…]
Search engines have come a long way and are continuing to evolve. Jomer Gregorio of Business2Community put it best when he recently wrote, “The search engine as we know it is radically changing. From a technical point of view, it is evolving from merely a ‘search’ engine into what can rather be called an … [Read more…]
For some people, SEO implies manipulating websites in an attempt to get a low quality site to rank well with the search engines. If that is the definition being used, than most people will agree that it is dying a slow (and far too prolonged) death, and that is something we can all be thankful … [Read more…]