The best social media campaigns are often those that are the most creative. At the end of the day, the ones that surprise you are the ones you will share repeatedly. Creativity leads to surprise/delight which leads to sharing. So the question that arises is how does one create the social media campaigns that are … [Read more…]
Videos, already your most powerful marketing tool, are turbo-charged with Google+ Hangouts on Air (HOA). HOAs are feature-rich, allowing you to share your screen and slides, create a custom screen appearance and build a library of YouTube videos while boosting your rankings on Google search. There are six major opportunities for you on Google+ HOA … [Read more…]
According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing …
Lord Chesterfield once said, “Whatever is worth doing at all is worth doing well.” This applies to the field of blogging as well if you are planning to gain influence. Besides, the rewards of becoming an influential blogger, a voice to reckon with, are substantial. Here are five things that you need to do to … [Read more…]
The first name that comes to mind when you think about social media might not be Google Plus. Facebook, Twitter, LinkedIn and Pinterest enjoy greater buzz. Why then should your small business use Google Plus? There are some very compelling arguments in favor of including Google+ in a social media marketing strategy. Google Plus has a huge user … [Read more…]
Social media is not solely about making a direct conversion, but it does play a key role in the sales funnel. As such, it should be properly tracked to ensure that conversions are occurring as a result of social efforts. Social media is all about building relationships, developing bonds, and influencing customer conversions—and if you’re … [Read more…]
As the old jungle saying goes – There’s more to blogging than just blogging. There’s a whole laundry list of activities that you need to perform consistently if you wish for your blog to stand out and fulfill its objective. But this requires time, a commodity always in short supply. This is where blogging tools can … [Read more…]
It is a given that your business needs a presence on social media. The benefits are simply too great to ignore. It is also a fact that you cannot simply launch a social media marketing plan without a strategy in place. So, what exactly are the crucial elements of a social media strategy that will … [Read more…]