The best social media campaigns are often those that are the most creative. At the end of the day, the ones that surprise you are the ones you will share repeatedly. Creativity leads to surprise/delight which leads to sharing. So the question that arises is how does one create the social media campaigns that are … [Read more…]
It is a given that your business needs a presence on social media. The benefits are simply too great to ignore. It is also a fact that you cannot simply launch a social media marketing plan without a strategy in place. So, what exactly are the crucial elements of a social media strategy that will … [Read more…]