Although mobile marketing and the ad technology that accompanies it have grown by leaps and bounds, there is still a lot of unrealized potential. Currently, the only truly mobile-focused ad technology is location-based targeting. All other methods are simply smaller versions of mobile marketing methods originally designed for the desktop. Given the unique focus of … [Read more…]
Now that we are in the New Year, many brands are naturally focused on business topics, such as operations, budgeting, and business development. While these are certainly important areas, it is also vital to ensure that you do not overlook developing a comprehensive marketing strategy. According to the Content Marketing Institute, 70 percent of marketers … [Read more…]
Search engines have come a long way and are continuing to evolve. Jomer Gregorio of Business2Community put it best when he recently wrote, “The search engine as we know it is radically changing. From a technical point of view, it is evolving from merely a ‘search’ engine into what can rather be called an … [Read more…]
Marketing Behaviors to Avoid in 2014 Whether you are an affiliate trying to sell Amazon products, or you make your own informational products, or you have a content site monetized with Adsense, in the end you are a marketer. You need to market your products, your website and even yourself if you want to be … [Read more…]