Every social media campaign consists of multiple smaller social media moments. Each moment is a distinct story and represents a unique chance to go beyond your evergreen content to map to a specific goal, metric or desired outcome. For example, if your campaign centers on a social media contest, then the launch of the contest, … [Read more…]
The best social media campaigns are often those that are the most creative. At the end of the day, the ones that surprise you are the ones you will share repeatedly. Creativity leads to surprise/delight which leads to sharing. So the question that arises is how does one create the social media campaigns that are … [Read more…]