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customer relationship management

Simple Steps for Reducing Customer Loyalty Turnover

Posted by Brett Relander on June 22, 2015 Leave a Comment
Simple Steps for Reducing Customer Loyalty Turnover

Businesses today spend a tremendous amount of time and resources trying to attract new prospects and converting them into paying customers. While it is certainly important to bring in new business, if you do not also spend time retaining your current customers, you could see your business experience declines in revenue, reputation, and growth. The … [Read more…]

Posted in: Marketing | Tagged: brand, branding, customer loyalty, customer relationship management, customer retention

Using Social Media to Build Customer Loyalty

Posted by Brett Relander on March 16, 2015 Leave a Comment
Using Social Media to Build Customer Loyalty

Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc. Consequently, social media marketing has practically exploded overnight. When social media marketing first emerged on the scene, it was largely viewed as a … [Read more…]

Posted in: Content Marketing, Social Media | Tagged: customer loyalty, customer relationship management, social media, social media marketing

The Secret Sauce of Influencer Marketing

Posted by Brett Relander on November 24, 2014 Leave a Comment
The Secret Sauce of Influencer Marketing

Even before digital marketing swept the world, the opinions of customers have served as powerful marketing tools. If there is one change that the implementation of social media platforms has instituted, it is the expanded reach of the customer’s voice. Today, more than ever before, the success of marketing campaigns often relies on a concept known … [Read more…]

Posted in: Influencer Marketing | Tagged: customer relationship management, digital marketing, Influencer Marketing, marketing campaigns, marketing messages

Social Media and Mobile Marketing: A Marriage Made in Heaven

Posted by Brett Relander on November 17, 2014 Leave a Comment
Social Media and Mobile Marketing: A Marriage Made in Heaven

According to statistics recently published by eWeek, social media and mobile marketing currently go hand-in-hand. A study conducted by Millward Brown Digital found that 34 percent of shoppers used their mobile devices while in stores to perform shopping-related activities. Furthermore, 23 percent of shoppers used a social network on their mobile phone while in the … [Read more…]

Posted in: Mobile, Social Media | Tagged: consumer and brands, customer relationship management, mobile devices, mobile marketing, social media, social networks

6 Ideas to Enhance Customer Experience with Restaurant Mobile Apps

Posted by Brett Relander on November 10, 2014 Leave a Comment
6 Ideas to Enhance Customer Experience with Restaurant Mobile Apps

Mobile apps are so versatile and predominant that there is a good chance your prospective consumers are already using them. You may not even need to have an app developed specifically for your business. Below are six ideas to enhance customer experience with restaurant mobile apps: Generate good press and get found – There are … [Read more…]

Posted in: Mobile | Tagged: customer experience, customer relationship management, loyalty programs, mobile apps for restaurants, push notifications, social media

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