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Guest-Blogging the Right Way – a Three-Step Guide

Posted by Andrew Hutchinson on April 22, 2015 Leave a Comment
Guest-Blogging the Right Way – a Three-Step Guide

First off, a clarification. In January 2014, Google’s head of webspam, Matt Cutts – the voice of SEO – sent panic through the digital marketing communities when he announced that guest-blogging was ‘done’. ‘Stick a fork in it’, Cutts said. Google had long derided guest-blogging, but this was the first definitive statement on the practice. … [Read more…]

Posted in: Content Marketing, Digital Marketing, Social Media | Tagged: content marketing, content marketing strategy, digital marketing, digital marketing consultant, guest blogging, marketing strategy, online marketing, social media management, social media marketing

Sensory Marketing: What It Is and Why You Need It

Posted by Brett Relander on February 23, 2015 Leave a Comment
Sensory Marketing: What It Is and Why You Need It

Although mobile marketing and the ad technology that accompanies it have grown by leaps and bounds, there is still a lot of unrealized potential. Currently, the only truly mobile-focused ad technology is location-based targeting. All other methods are simply smaller versions of mobile marketing methods originally designed for the desktop. Given the unique focus of … [Read more…]

Posted in: Mobile, Sensory Marketing | Tagged: ad technology, digital marketing strategy, marketing strategy, mobile marketing, push notifications, sensory marketing

Content Marketing Tips You Cannot Miss for 2015

Posted by Brett Relander on January 26, 2015 Leave a Comment
Content Marketing Tips You Cannot Miss for 2015

Now that we are in the New Year, many brands are naturally focused on business topics, such as operations, budgeting, and business development. While these are certainly important areas, it is also vital to ensure that you do not overlook developing a comprehensive marketing strategy. According to the Content Marketing Institute, 70 percent of marketers … [Read more…]

Posted in: Content Marketing | Tagged: content marketing, content marketing strategy, digital marketing strategy, infographics, marketing strategy, multimedia, podcasts

What Search Engine Evolution Means for Your Digital Marketing Strategy

Posted by Brett Relander on August 5, 2014 Leave a Comment
search engine evolution

  Search engines have come a long way and are continuing to evolve. Jomer Gregorio of Business2Community put it best when he recently wrote, “The search engine as we know it is radically changing. From a technical point of view, it is evolving from merely a ‘search’ engine into what can rather be called an … [Read more…]

Posted in: Digital Marketing | Tagged: digital marketing, digital marketing strategy, google+, keyword optimization, marketing strategy, search engine, search engine evolution, search engine optimizaton, semantic markup, semantic search, seo, strategy

5 Marketing Behaviors to Avoid in 2014

Posted by Brett Relander on February 27, 2014 Leave a Comment
5 Marketing Behaviors to Avoid in 2014

Marketing Behaviors to Avoid in 2014 Whether you are an affiliate trying to sell Amazon products, or you make your own informational products, or you have a content site monetized with Adsense, in the end you are a marketer. You need to market your products, your website and even yourself if you want to be … [Read more…]

Posted in: Digital Marketing | Tagged: digital marketing consultant, digital marketing strategy, internet marketing, marketing mistakes to avoid, marketing strategy, online marketing, seo strategy, social media strategy

Content Marketing Trends for 2014

Posted by Brett Relander on February 6, 2014 1 Comment
Content Marketing Trends for 2014

Content Marketing Trends for 2014 Content marketing has been one of the most important tools used by website owners and companies for online marketing over the past several years. In 2014, it will become even more important than ever, with many powerful options available to the savvy marketer. Harnessing the power of words, images and … [Read more…]

Posted in: Digital Marketing, Social Media | Tagged: blog marketing, content marketing, content marketing strategy, inbound marketing, inbound marketing strategy, marketing strategy, social media management, social media marketing

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