First off, a clarification. In January 2014, Google’s head of webspam, Matt Cutts – the voice of SEO – sent panic through the digital marketing communities when he announced that guest-blogging was ‘done’. ‘Stick a fork in it’, Cutts said. Google had long derided guest-blogging, but this was the first definitive statement on the practice. … [Read more…]
The best social media campaigns are often those that are the most creative. At the end of the day, the ones that surprise you are the ones you will share repeatedly. Creativity leads to surprise/delight which leads to sharing. So the question that arises is how does one create the social media campaigns that are … [Read more…]
Who Are Millennials? Millennials are a group of highly connected individuals comprising 24% of the U.S. population (74.3 million). According to Yahoo, Millennials spend 18 hours a day consuming media and check their smartphone 43 times a day. And, they have buying power. Millennials in the U.S. will have more than $1.4 trillion to spend … [Read more…]
Now that we are in the New Year, many brands are naturally focused on business topics, such as operations, budgeting, and business development. While these are certainly important areas, it is also vital to ensure that you do not overlook developing a comprehensive marketing strategy. According to the Content Marketing Institute, 70 percent of marketers … [Read more…]
For years, marketers have been told that content is king. As search engines, particularly Google, have made repeated tweaks to their algorithms, the emphasis on quality content has increased. As a result, the onus has been placed on brands to step up their game in terms of content marketing. From blogs to social media posts, … [Read more…]
If live events are not already part of your marketing strategy, perhaps they should be. Social media marketing and live events are actually perfectly paired to generate massive amounts of buzz, given they offer an immediate and high-impact method for reaching your target base. Even better, the combination of social media marketing and live events … [Read more…]
Are you having trouble making hashtags work for your marketing promotions? If so, you are certainly not alone. First introduced in 2007 by Twitter, hashtags are not exactly new to the sphere of social media, yet many companies struggle with using them properly. Whether you are trying to make hashtags work for you on Twitter … [Read more…]
You do know, that when it comes to establishing a presence on the internet, content is king, emperor, sovereign, and monarch. But what is the nature of the content that rules? The short answer is content that offers value. So how does one go about creating valuable content and implementing a content marketing plan? Let … [Read more…]
Content Marketing Trends for 2014 Content marketing has been one of the most important tools used by website owners and companies for online marketing over the past several years. In 2014, it will become even more important than ever, with many powerful options available to the savvy marketer. Harnessing the power of words, images and … [Read more…]