Every social media campaign consists of multiple smaller social media moments. Each moment is a distinct story and represents a unique chance to go beyond your evergreen content to map to a specific goal, metric or desired outcome. For example, if your campaign centers on a social media contest, then the launch of the contest, … [Read more…]
What does it mean to consider the Human Factor, for entrepreneurs? Human is: Being Real Being Clear Not hiding behind jargon and labels Human is offering a product or service that touches the pain or problem or desires of your audience – and knowing cognitively and emotionally what that is. The Human Factor for entrepreneurs … [Read more…]
It is surprisingly easy to construct onboarding emails in completely the wrong way. The trick to onboarding new individuals into your SaaS app is not to bore them into agreeing, with reams of repetitive content and requests, but to persuade them with content which is as credible as it is valuable and trustworthy. In other … [Read more…]
What we know about search engine optimization changed on April 21, 2015. That is the day Google began implementing its latest search engine algorithm update. Of course, updates are nothing new for Google. The search engine giant releases scores of updates each year. Some of these updates are relatively minor and others make more of … [Read more…]
The ABC show Shark Tank features aspiring entrepreneurs making business presentations to a panel of wealthy potential investors. Have you seen it? If not, you’re missing out on the opportunity to learn how to market your brand from self-made multi-millionaire and billionaire tycoons. One of the Sharks is Kevin O’Leary, a venture capitalist – also known … [Read more…]
Analyzing social media performance is a time-consuming challenge. Yet, everyone knows that in order to succeed in social media marketing, it must be done. Twitter has recently released a new analytics tool that could make it much easier for users to access information regarding performance feedback. So, what do we know about the new tool, … [Read more…]
According to a study conducted by Flurry, a mobile analytics firm, 86 percent of consumer time on a mobile device in the United States is spent on apps rather than on browsers. Of course, it is a well-known fact that mobile usage has far outpaced desktop usage, but this latest research now confirms that mobile … [Read more…]
First off, a clarification. In January 2014, Google’s head of webspam, Matt Cutts – the voice of SEO – sent panic through the digital marketing communities when he announced that guest-blogging was ‘done’. ‘Stick a fork in it’, Cutts said. Google had long derided guest-blogging, but this was the first definitive statement on the practice. … [Read more…]
Content as we know it is shifting. The types of content that we have grown familiar with such as audio books, e-books, vlogs, blog posts, and even infographics, while powerful, are primarily designed to be consumed passively. Audiences listen to, read, or watch such content. While readers might share or add comments, passive content does … [Read more…]
When it comes to social media marketing, many brands tend to focus on Facebook and Twitter. Yet, video has proven to yield tremendous impact in terms of boosting a brand’s relevance. In fact, YouTube boasts more than one billion unique users monthly, with 40 percent of that traffic coming from mobile users. Video offers a … [Read more…]