Independence and Freedom form the precursors of Authentic Business As I begin to write this post, in the USA tomorrow is Independence Day. There is a big build up in the good ‘ole USA as we approach this holiday. We have parades and barbecue, concerts and fireworks. We are commemorating the adoption of the Declaration … [Read more…]
The GhostBuster’s Theme song rings in my head. Get in the mood for this article by playing the song in the background as you read! () Who ya gonna call when something goes seriously wrong in your business? Who do you have in your mental Rolodex (do people still use those-LOL?) who is a skilled … [Read more…]
What does it mean to consider the Human Factor, for entrepreneurs? Human is: Being Real Being Clear Not hiding behind jargon and labels Human is offering a product or service that touches the pain or problem or desires of your audience – and knowing cognitively and emotionally what that is. The Human Factor for entrepreneurs … [Read more…]
I am an entrepreneur who has spent my adult life inspiring and facilitating change and growth. I help business owners and entrepreneurs discover clarity on a personal level and within their business message and marketing. I write and speak about Women’s Relationship with Money. 35 years ago, when I graduated from college, women were marching … [Read more…]
Closely watching, the commercials would have you believe that Potato Chips are a food group. They are made from vegetables after all, as a potato can officially be called a vegetable even if it’s a stretch. Just like this stretching of real truth, there are many marketing myths for entrepreneurs that fall into the gray … [Read more…]
For Entrepreneurs the bleed between work and home, work and life, work and anything can be extreme. Even in the job world these days there is rarely the clarity of boundaries afforded by 9 – 5. Everyone is connected all the time. Employees struggle to leave work at work. Some bosses take advantage of teams … [Read more…]
The Entrepreneurs – 3 Step Survival Guide for Failure is a crucial foundation for any attempt at success There is no success without failure. Yet failure tears at our soul, wreaks havoc with our moods, sends us deeply into questioning our worth and validity. Or does it? Thomas Edison created 10,000 or so versions of … [Read more…]
Clarity of Impact for Entrepreneurs. Knowing why your customers buy your products and why they buy from you is crucial to understanding your impact, which is the precursor for your marketing and advertising strategy. No one wakes up one morning and jumps out of bed, excited beyond belief because out of the blue they decided … [Read more…]
Authenticity in Business: Overused or Crucial for Entrepreneurs? Is authenticity an overused word in business today? Is it crucial for entrepreneurs to shine in their authenticity, or has the word become so jaded that it no longer has meaning? The speed at which information flows in our current environment has created a culture with a … [Read more…]