Hashtags, though frequently misunderstood, have become a vital element of social media. Used on almost all social media networks, hashtags drive awareness while linking related content. Given the potential that hashtags have for boosting your social media marketing campaigns, it is important to ensure you are using them correctly. Begin by understanding how hashtags work. … [Read more…]
Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns. Why Use Visual Content Marketing If you need a reason for using visual content marketing, consider the fact that the number of video … [Read more…]
I am an entrepreneur who has spent my adult life inspiring and facilitating change and growth. I help business owners and entrepreneurs discover clarity on a personal level and within their business message and marketing. I write and speak about Women’s Relationship with Money. 35 years ago, when I graduated from college, women were marching … [Read more…]
Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign. Developing your Twitter Presence Twitter can provide your brand with a number of different benefits, … [Read more…]
The best social media campaigns are often those that are the most creative. At the end of the day, the ones that surprise you are the ones you will share repeatedly. Creativity leads to surprise/delight which leads to sharing. So the question that arises is how does one create the social media campaigns that are … [Read more…]
Mobile devices now drive 42 percent of organic search traffic, according to the Digital Marketing Report Q4 2014. The report also found that year-over-year, mobile organic traffic increased by 54 percent during the last quarter of 2014. Of course, it is not surprising that mobile search is on the rise. If you are not optimizing … [Read more…]
Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc. Consequently, social media marketing has practically exploded overnight. When social media marketing first emerged on the scene, it was largely viewed as a … [Read more…]
Social media is becoming bigger and more popular. 72 percent of Internet users are active on social media. To ensure your business succeeds, it is now imperative that you are also active on social media, which is only part of the story, however. You must also make sure that you are not committing errors that … [Read more…]
Kids do it all the time – dream of their future. They live in excited anticipation of what’s next and what life will be like when they grow up. Then they grow up… and all of a sudden, they dream less, if at all. Somehow as adults, with all the demands and responsibilities placed on … [Read more…]
As content marketing becomes an increasingly popular medium for boosting brand awareness and search engine optimization, misconceptions can sometimes arise regarding the best way to implement such a strategy. Content marketing can no doubt be powerful. AOL reports that 27 million pieces of content are shared daily. It is important to recognize that a magical … [Read more…]