Analyzing social media performance is a time-consuming challenge. Yet, everyone knows that in order to succeed in social media marketing, it must be done. Twitter has recently released a new analytics tool that could make it much easier for users to access information regarding performance feedback. So, what do we know about the new tool, … [Read more…]
When it comes to social media marketing, many brands tend to focus on Facebook and Twitter. Yet, video has proven to yield tremendous impact in terms of boosting a brand’s relevance. In fact, YouTube boasts more than one billion unique users monthly, with 40 percent of that traffic coming from mobile users. Video offers a … [Read more…]