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Digital Marketing Blog

authenticity for entrepreneurs

The Human Factor for Entrepreneurs

Posted by Deborah Tutnauer on May 18, 2015 Leave a Comment
the-human-factor-for-entrepreneurs

What does it mean to consider the Human Factor, for entrepreneurs? Human is: Being Real Being Clear Not hiding behind jargon and labels Human is offering a product or service that touches the pain or problem or desires of your audience – and knowing cognitively and emotionally what that is. The Human Factor for entrepreneurs … [Read more…]

Posted in: Entrepreneurship | Tagged: authenticity for entrepreneurs, avatar, human factor, human factor for entrepreneurs, human marketing

Authenticity in Business – Overused or Crucial for Entrepreneurs

Posted by Deborah Tutnauer on October 29, 2014 Leave a Comment
authenticity-for-entrepreneurs

Authenticity in Business: Overused or Crucial for Entrepreneurs? Is authenticity an overused word in business today? Is it crucial for entrepreneurs to shine in their authenticity, or has the word become so jaded that it no longer has meaning? The speed at which information flows in our current environment has created a culture with a … [Read more…]

Posted in: Digital Marketing, Social Media | Tagged: authenticity for entrepreneurs, authenticity in business, entrepreneur coaching