The ABC show Shark Tank features aspiring entrepreneurs making business presentations to a panel of wealthy potential investors. Have you seen it? If not, you’re missing out on the opportunity to learn how to market your brand from self-made multi-millionaire and billionaire tycoons. One of the Sharks is Kevin O’Leary, a venture capitalist – also known … [Read more…]
Who Are Millennials? Millennials are a group of highly connected individuals comprising 24% of the U.S. population (74.3 million). According to Yahoo, Millennials spend 18 hours a day consuming media and check their smartphone 43 times a day. And, they have buying power. Millennials in the U.S. will have more than $1.4 trillion to spend … [Read more…]
Don’t be Ignored by Women! Women control $7.1 trillion in spending and purchase 85% of all products that enter U.S. households. 70% of new businesses are started by women, and the number of women-owned businesses increased by 68% between 1997 and 2014. Does your brand need any more reasons to develop relationships with women? Didn’t … [Read more…]
Successfully marketing to women requires embracing social science. Here are the essential female behavioral insights about emotions that’ll help your brand develop relationships with women through social media content. Women & Emotions — When the brain processes stimuli from the outside world, information gets dumped more quickly into the amygdala, (the emotional part of the brain), … [Read more…]
Did you know that because of our brain structure humans are story junkies? Our brain reacts differently when presented with a story than when it’s offered facts. Stories that we read, hear and watch affect us naturally. Because of our brain’s neural coupling, stories activate parts of our brain that help us to integrate stories … [Read more…]