Love it or hate it, Twitter has become the new “word of mouth” and has given customers a whole new level of power. Simply by posting a comment on Twitter, customer opinion can now reach thousands (if not hundreds of thousands) of people in the space of minutes. Unfortunately, if that comment is negative, the more … [Read more…]
Businesses today spend a tremendous amount of time and resources trying to attract new prospects and converting them into paying customers. While it is certainly important to bring in new business, if you do not also spend time retaining your current customers, you could see your business experience declines in revenue, reputation, and growth. The … [Read more…]
Imagine having a set of great social media tips for Facebook, Twitter, Pinterest, Instagram and Google+ at your fingertips. You know they’re always there when you need them and more importantly, you know they work. Well, that’s exactly what you’re going to get right now. Social media has huge benefits for entrepreneurs and small businesses. You … [Read more…]
The GhostBuster’s Theme song rings in my head. Get in the mood for this article by playing the song in the background as you read! () Who ya gonna call when something goes seriously wrong in your business? Who do you have in your mental Rolodex (do people still use those-LOL?) who is a skilled … [Read more…]
Likes, follows, and retweets. They are all important social media metrics, but do they tell the whole story? Also, are they the social media metrics you should be following? It is hardly a secret that as a business owner, it is vital that you measure results in order to determine the success of your marketing … [Read more…]
Shared Values of Millennial and Baby Boomer Women The two largest groups of women in the U.S. are Millennials and Baby Boomers. To engage them, your brand must understand and embrace the shared values of these groups. Millennial and Baby Boomer women share a unique set of values that drive how they live and represent … [Read more…]
Today, it is no longer enough to simply be on board with mobile advertising. You must also look ahead to the future and evaluate what is coming to ensure that your brand is prepared to connect with the upcoming trends. Operating any business in the current competitive landscape is challenging enough on its own. For … [Read more…]
Whether you’re an entrepreneur, a marketing manager for a small company or ironing out the marketing strategy for a huge corporation, you know the importance of great content. It’s been said again and again— content is king. Not only can a killer content strategy help you with brand awareness, it can also help you to … [Read more…]
I’ve been an entrepreneur for a few years now and have gotten to know several other successful entrepreneurs in that time. I’ve noticed a few qualities that are consistent among the best of the best. In a nutshell, all the qualities fall under the strong personal leadership category. Entrepreneurs simply will not be successful without … [Read more…]
Do you have your game plan ready for a mobile first search era? If not, you could quickly find your brand falling behind the competition. According to a report released by eMarketer, a rapidly evolving mobile trend can result in mobile advertising spend increase to twice that of desktop within two years. By 2019, mobile … [Read more…]