Shared Values of Millennial and Baby Boomer Women The two largest groups of women in the U.S. are Millennials and Baby Boomers. To engage them, your brand must understand and embrace the shared values of these groups. Millennial and Baby Boomer women share a unique set of values that drive how they live and represent … [Read more…]
Don’t be Ignored by Women! Women control $7.1 trillion in spending and purchase 85% of all products that enter U.S. households. 70% of new businesses are started by women, and the number of women-owned businesses increased by 68% between 1997 and 2014. Does your brand need any more reasons to develop relationships with women? Didn’t … [Read more…]
Successfully marketing to women requires embracing social science. Here are the essential female behavioral insights about emotions that’ll help your brand develop relationships with women through social media content. Women & Emotions — When the brain processes stimuli from the outside world, information gets dumped more quickly into the amygdala, (the emotional part of the brain), … [Read more…]