Mobile devices now drive 42 percent of organic search traffic, according to the Digital Marketing Report Q4 2014. The report also found that year-over-year, mobile organic traffic increased by 54 percent during the last quarter of 2014. Of course, it is not surprising that mobile search is on the rise. If you are not optimizing … [Read more…]
Mobile marketing is no longer a trend of the future. It has now become the present. CMO reports that mobile marketing in the U.S. led the rise this year in terms of total ad spending. In fact, brands and publishers spent 83 percent more on mobile marketing this year than the previous year, representing an … [Read more…]
Mobile devices and the influx of mobile technologies have changed the landscape for marketers in recent years. Today, mobile content is consumed more actively than any other types of media available. In fact, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews trends that are occurring in technology, predicted that mobile search would … [Read more…]