Shared Values of Millennial and Baby Boomer Women The two largest groups of women in the U.S. are Millennials and Baby Boomers. To engage them, your brand must understand and embrace the shared values of these groups. Millennial and Baby Boomer women share a unique set of values that drive how they live and represent … [Read more…]
Who Are Millennials? Millennials are a group of highly connected individuals comprising 24% of the U.S. population (74.3 million). According to Yahoo, Millennials spend 18 hours a day consuming media and check their smartphone 43 times a day. And, they have buying power. Millennials in the U.S. will have more than $1.4 trillion to spend … [Read more…]
Did you know that because of our brain structure humans are story junkies? Our brain reacts differently when presented with a story than when it’s offered facts. Stories that we read, hear and watch affect us naturally. Because of our brain’s neural coupling, stories activate parts of our brain that help us to integrate stories … [Read more…]