As content marketing becomes an increasingly popular medium for boosting brand awareness and search engine optimization, misconceptions can sometimes arise regarding the best way to implement such a strategy. Content marketing can no doubt be powerful. AOL reports that 27 million pieces of content are shared daily. It is important to recognize that a magical … [Read more…]
Closely watching, the commercials would have you believe that Potato Chips are a food group. They are made from vegetables after all, as a potato can officially be called a vegetable even if it’s a stretch. Just like this stretching of real truth, there are many marketing myths for entrepreneurs that fall into the gray … [Read more…]
Although mobile marketing and the ad technology that accompanies it have grown by leaps and bounds, there is still a lot of unrealized potential. Currently, the only truly mobile-focused ad technology is location-based targeting. All other methods are simply smaller versions of mobile marketing methods originally designed for the desktop. Given the unique focus of … [Read more…]
SEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but find it difficult to integrate them all into a cohesive marketing strategy. The tips below will help if your brand is experiencing … [Read more…]
A prime time Super Bowl spot and an aggressive digital campaign is probably the kind of marketing push you’d expect to see from beer, snack food and luxury cars, but fresh produce? Yet, during the second quarter of Super Bowl XLIX, there was Avocados From Mexico among the big brand heavyweights, aiming to own guacamole … [Read more…]
Who Are Millennials? Millennials are a group of highly connected individuals comprising 24% of the U.S. population (74.3 million). According to Yahoo, Millennials spend 18 hours a day consuming media and check their smartphone 43 times a day. And, they have buying power. Millennials in the U.S. will have more than $1.4 trillion to spend … [Read more…]
The goal of every startup is to grow as big as possible as quickly as possible. Although there are a variety of methods for driving fast growth, some of the most successful startups across the globe have leveraged the power of growth hacking. Such startups include Dropbox, Craigslist, Quora, Airbnb, and even the mighty Facebook. … [Read more…]
Time is the one commodity that is given in the same amounts to everybody, everyday. Twenty-four hours is all you get no matter who you are. The difference between the most successful people and the rest of the population is in how they use their time. There are five things that the most successful people … [Read more…]
The world of mobile marketing and commerce saw a number of important achievements in 2014. Among the most important of these milestones was mobile commerce outpacing desktop e-commerce. Mobile Marketing Magazine reports that mobile advertising grew at a rate six times faster than that of global desktop marketing. 2014 also gave birth to multiple new … [Read more…]
Today, Avocados From Mexico, the number one selling avocado in the U.S., will join the ranks of top advertisers during Super Bowl XLIX, and become the first fresh produce brand to broadcast an ad during the biggest American professional sporting event of the year, and possibly ever. The thirty second ad, appearing in the first … [Read more…]