Who Are Millennials? Millennials are a group of highly connected individuals comprising 24% of the U.S. population (74.3 million). According to Yahoo, Millennials spend 18 hours a day consuming media and check their smartphone 43 times a day. And, they have buying power. Millennials in the U.S. will have more than $1.4 trillion to spend … [Read more…]
Successfully marketing to women requires embracing social science. Here are the essential female behavioral insights about emotions that’ll help your brand develop relationships with women through social media content. Women & Emotions — When the brain processes stimuli from the outside world, information gets dumped more quickly into the amygdala, (the emotional part of the brain), … [Read more…]